Shero Designs

  • Tirane, ofroj vend pune Email / SMS Marketing Specialist

Tirane
Nr. Njesia - Zona me e afert?
5 Komuna Parisit | Kristal Center
Tipi
  1. me orar te plote
Fusha | Profili i punes
  1. Marketing
  2. Marketing-online | Social Media | SEO
Gjuha
  1. anglisht
Eksperienca
vetem me eksperience
Shero Commerce is seeking an Email/SMS Marketing Specialist. The primary role of the Email/SMS Marketing Specialist is to manage email and SMS campains for established brands, with direct responsibility for the client’s strategy, execution, and outcomes.

This is a highly specialized role within the Client Services Department that requires excellent client-facing communication skills and coordination with the Development team. The role focuses primarily on expertise working with Shopify, BigCommerce, and Adobe Commerce platforms.

This is a full-time position at our Tirana office that offers flexible hours and a hybrid work schedule.

Key Tasks & Responsibilities:
  • Develop, implement, and manage email marketing campaigns and flows using Klaviyo (or any other email platform)
  • Create and execute SMS marketing campaigns to drive customer engagement and sales
  • Design email templates and write compelling copy that aligns with brand voice and objectives
  • Segment and target email lists to ensure personalized and relevant messaging
  • Monitor and analyze the performance of email and SMS campaigns, making data-driven adjustments to optimize results
  • Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates
  • Collaborate with the creative and client teams to produce engaging and high-converting marketing materials
  • Maintain and grow email and SMS subscriber lists in compliance with relevant regulations
  • Report on key performance metrics and provide actionable insights to improve campaign effectiveness
  • Stay up-to-date with the latest trends and best practices in email and SMS marketing
  • Develop strategies to increase email and SMS opt-in rates and reduce churn
  • Ensure alignment of email and SMS campaigns with overall marketing goals and initiatives
  • Utilize marketing automation to streamline campaign execution and improve efficiency
Requirements:
  • Proficiency in English
  • Proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
  • Proficiency in Klaviyo is mandatory.
  • Strong analytical skills and ability to interpret data to drive decision-making
  • Excellent copywriting and editing skills
  • Experience with A/B testing and conversion rate optimization
  • Knowledge of email marketing best practices and regulations (CAN-SPAM, GDPR, etc.)
  • Ability to work independently and as part of a team
  • Strong organizational skills and attention to detail
  • Familiarity with eCommerce clients is a plus
  • Experience working for an eCommerce or marketing agency is a plus
  • Experience with marketing automation tools is an advantage
  • Ability to adapt strategies based on campaign performance and audience behavior
Good to have:
 


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