EverUp is a gamified, prize-linked saving platform, mobile-first. We are based in London.Our concept is simple. It starts from an observation of our daily life. Why we struggle to save, even if we are aware of the need to save, and we are also concerned about our inability to set money aside? Most of us suffer from a self-control problem: we prefer instant gratification as opposed to delayed gratification. Also, the decision to save requires logical and effortful thinking, and therefore it does not come naturally for most of us.EverUp’s mission is to turn saving money – and generally good financial habits – from a delayed gratification into an instant gratification by embedding instant games, lotteries and gamification into a novel prize-linked suite of saving accounts. In our offering we incentivise our customers’ saving behaviour through a suite of games.
