• Tirane, ofrohet vend pune Social Media Marketing Specialist

Tirane
Tipi
  1. me orar te plote
Fusha | Profili i punes
  1. Dizajn / Webdizajn / Grafik
Gjuha
  1. anglisht
Eksperienca
vetem me eksperience
Balfin Real Estate & Hospitality is part of BALFIN Group and covers sales & marketing services in the field of real estate and accommodation services in the industry and tourism offered in the market of a high level of expertise.

Balkan Finance Investment Group, BALFIN Group, is one of the Western Balkans region's most significant and successful investment groups. Geographically, BALFIN Group is present in Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, and the Netherlands, employing approximately 5,200 people. The activities of BALFIN Group comprise real estate, wholesale and retail, banking, asset management, media, education, and logistics. BALFIN Group is growing steadily, positively impacting the communities through economic development, employment opportunities, innovation, and social investment.

Job Position: Social Media Marketing Specialist
Department: Marketing
Location: Tirana

Main Responsibilities:
The Social Media Marketing Specialist develops, implements, tracks, and optimizes the company's social media presence to increase brand awareness, generate digital channel traffic, and increase online/offline audience engagement, but especially generate concrete leads/interests for projects managed by Balfin Real Estate & Hospitality. The ideal candidate will have a strong understanding of social media platforms, content creation, and analytics. Collaborate with cross-functional teams, including marketing, sales, customer service, and PR, to align social media efforts with overall business objectives and ensure consistent brand messaging across all channels.

Main Job Tasks And Responsibilities:

  • Develop and maintain comprehensive Social Media Content Plans, ensuring alignment with the company's marketing objectives and target audience;
  • Create captivating and engaging Stories on social media platforms to enhance brand visibility and user engagement;
  • Consistently post high-quality content across various social media platforms, adhering to a well-planned content calendar;
  • Collaborate closely with designers and copywriters to craft compelling content that resonates with the target audience and reflects the brand's voice;
  • Content creation, including generating creative and compelling captions for posts, ensuring consistency, and leveraging relevant hashtags;
  • Manage and optimize business pages on social media platforms, maintaining updated covers, highlights, bios, offers, and pins to present a professional and cohesive brand image;
  • Ensure the quality of all social media content by implementing best practices, including proofreading, formatting, and adhering to brand guidelines;
  • Analyze and optimize key metrics such as reach, engagement, and conversions, leveraging social media analytics tools to make data-driven decisions and improve campaign performance;
  • Implement automation tools and strategies to streamline social media management tasks, enhance scheduling efficiency, and improve reporting processes;
  • Conduct thorough competitor research to identify industry trends, benchmark performance, and gain insights to refine social media strategies and stay ahead of the competition;
  • Conduct A/B testing on social media content, ad campaigns, and landing pages to optimize performance and improve conversion rates;
  • Conduct regular social media audits to evaluate the effectiveness of current strategies, identify areas for improvement, and propose innovative approaches to optimize social media presence;
  • Develop and execute influencer marketing strategies, identifying and collaborating with key influencers to amplify brand reach and engagement;
  • Systematically reports on the company's digital activities, projects, and competition.
Working Experience:

  • Minimum of 3 years of experience in social media management.
Other Qualifications:

  • Proven track record of managing successful social media campaigns.
  • Excellent written and verbal communication skills.
  • Strong knowledge of social media platforms, tools, and trends.
  • Creative mindset with the ability to generate engaging content.
  • Analytical skills to interpret data and optimize social media strategies.
  • To complete higher education;
  • Very good knowledge of the English language;
  • Ability to lead and manage web, SEO/SEM, e-mail, social media, and display advertising;
  • Ability to identify target audiences and propose digital campaigns that engage and motivate the audience;
  • Knowledge of website analytics tools;
  • Updated with the latest developments and best practices of online marketing;
  • Very good planning knowledge of online campaigns;
  • Very good team management skills.
Work Conditions:
Balfin Real Estate and Hospitality is an equal opportunity employer that offers a professional and dynamic work environment, an attractive compensation and benefits package, and opportunities to fully develop your professional potential.

Method of Application:
All those interested can apply by sending their CV and motivation letter to this link
Submission Deadline:
17/07/2023
* All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the "Protection of Personal Data"
 


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