Tirane, ofrohet vend pune Senior Digital Marketing Specialist
- Tirane
- Tipi
-
- me orar te plote
- Fusha | Profili i punes
-
- Marketing-online | Social Media | SEO
- Gjuha
-
- anglisht
- Eksperienca
- vetem me eksperience
Balfin Real Estate & Hospitality is part of BALFIN Group and covers sales & marketing services in the field of real estate and accommodation services in the industry and tourism offered in the market of a high level of expertise.
Balkan Finance Investment Group, BALFIN Group, is one of the most significant and successful investment groups in the Western Balkans region. Geographically, BALFIN Group is present in Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, and the USA, employing approximately 5,000 people. The activities of BALFIN Group comprise real estate, wholesale and retail, banking, asset management, media, education, and logistics. BALFIN Group is growing steadily, having a positive impact on the communities through economic development, employment opportunities, innovation, and social investment.
Job Position: Senior Digital Marketing Specialist
Department: Marketing
Location: Tirana
Main Responsibilities:
The Senior Digital Marketing Specialist will play a pivotal role in devising, executing, and optimizing strategic digital advertising campaigns to drive brand visibility, online traffic, and lead generation campaigns for projects managed by Balfin Real Estate & Hospitality. This role requires a profound understanding of paid advertising strategies, platforms, analytics, and digital marketing as a whole. The ideal candidate will collaborate extensively with cross-functional teams, including marketing, sales, customer service, and PR, to align paid advertising efforts with overarching business goals and maintain a coherent brand message across all channels.
Main Job Tasks And Responsibilities:
Working Experience:
Other Qualifications:
Work Conditions:
Balfin Real Estate and Hospitality is an equal opportunity employer that offers a professional and dynamic work environment, an attractive compensation and benefits package, and opportunities to fully develop your professional potential.
Method of Application:
All those interested can apply by sending their CV, a cover letter detailing their relevant experience and achievements in the realm of digital advertising campaigns and a portfolio of work at this link
Submission Deadline: 10/10/2023
* All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the "Protection of Personal Data"
Balkan Finance Investment Group, BALFIN Group, is one of the most significant and successful investment groups in the Western Balkans region. Geographically, BALFIN Group is present in Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, and the USA, employing approximately 5,000 people. The activities of BALFIN Group comprise real estate, wholesale and retail, banking, asset management, media, education, and logistics. BALFIN Group is growing steadily, having a positive impact on the communities through economic development, employment opportunities, innovation, and social investment.
Job Position: Senior Digital Marketing Specialist
Department: Marketing
Location: Tirana
Main Responsibilities:
The Senior Digital Marketing Specialist will play a pivotal role in devising, executing, and optimizing strategic digital advertising campaigns to drive brand visibility, online traffic, and lead generation campaigns for projects managed by Balfin Real Estate & Hospitality. This role requires a profound understanding of paid advertising strategies, platforms, analytics, and digital marketing as a whole. The ideal candidate will collaborate extensively with cross-functional teams, including marketing, sales, customer service, and PR, to align paid advertising efforts with overarching business goals and maintain a coherent brand message across all channels.
Main Job Tasks And Responsibilities:
- Develop, implement, and manage comprehensive Paid Advertising strategies in line with the company's marketing objectives and target demographics.
- Create compelling and high-conversion ad campaigns across various digital platforms, closely monitoring and optimizing their performance.
- Utilize data-driven insights to make informed decisions on ad placements, targeting options, and budget allocation to achieve optimal return on investment (ROI).
- Collaborate closely with design and copywriting teams to produce visually captivating and persuasive ad creatives that resonate with the target audience.
- Conduct A/B testing on ad copy, visuals, and landing pages to identify winning variations and enhance campaign effectiveness.
- Manage and optimize advertising accounts, ensuring that ad placements, budgets, and targeting parameters are consistently adjusted for peak performance.
- Stay updated with industry trends, emerging advertising platforms, and best practices to ensure that the company remains at the forefront of digital advertising innovation.
- Regularly analyze and report on key performance metrics, providing actionable insights and recommendations to improve campaign outcomes.
- Lead and implement remarketing strategies to re-engage potential leads and maximize conversion opportunities.
- Collaborate with the wider marketing team to ensure a cohesive approach across all marketing channels and campaigns.
Working Experience:
- A minimum of 4 years of experience in digital marketing and online presence.
Other Qualifications:
- Proven ability to lead and manage various digital marketing channels, including web, SEO/SEM, email, social media, and display advertising.
- Demonstrable track record of planning and executing successful paid advertising campaigns across various digital platforms.
- Excellent written and verbal communication skills.
- In-depth knowledge of digital advertising platforms, tools, and trends.
- Strong knowledge of social media platforms, tools, and trends.
- Creative mindset with the ability to devise engaging ad creatives that drive action.
- Proficiency in analyzing data and drawing actionable insights to optimize strategies.
- Higher education degree in a relevant field.
- Advanced proficiency in the English language.
- Skill in identifying target audiences and developing compelling digital campaigns that resonate and convert.
- Familiarity with website analytics tools.
- Strong awareness of the latest developments and best practices in online marketing.
- Exceptional planning skills for online campaigns.
Work Conditions:
Balfin Real Estate and Hospitality is an equal opportunity employer that offers a professional and dynamic work environment, an attractive compensation and benefits package, and opportunities to fully develop your professional potential.
Method of Application:
All those interested can apply by sending their CV, a cover letter detailing their relevant experience and achievements in the realm of digital advertising campaigns and a portfolio of work at this link
Submission Deadline: 10/10/2023
* All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the "Protection of Personal Data"