Media Buying Specialist
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Media Buying Specialist
Prepare and adjust the media planning based on ad campaigns’ needs, media/advertising opportunities and market developments, keep track on media reconciliations & financial media spend records, monitor advertising campaigns.
Main Tasks:
- Understand the media environment and analyzing the target audiences’ profiles, purchasing and media habits with regards to consumer behaviour, circulation and audience trends.
- Consider appropriate timings of media activities, based upon usage patterns and seasonal factors.
- Present media proposals, including timings and cost breakdowns.
- Prepare and adjust media plans/schedules, buy the advertising time/spaces in television, radio, online, outdoor and print.
- Keep media plans reconciliations with media vendors and financial tracking of media spend records.
- Monitor ad campaigns and report on the effectiveness of campaigns.
- Maintain contacts with media sales companies/vendors, ensuring statistics, media info on advertising possibilities.
Experience and Qualifications:
Communicative, collaborative, ability to work in a team. 2+ years of experience in marketing, advertising, media promotions, public relations.
Skills:
- Familiarity with media planning and marketing research.
- The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information.
- Good grasp of literacy, for writing reports and presentations.
- The capacity to work effectively under pressure.
Deadline for the application is February 11st 2024.
We will be glad to interview all candidates selected from the CV screening.
HR GROUP