CineplexxAlbania

  • Tirane, kerkohet Asistent/e Marketingu

Job Description: Marketing Assistant

Division/Department: Marketing
Location: HQ Cineplexx Albania TEG
Job Title: Marketing Assistant
Type of Position: Full-Time
Reports to: Marketing Manager

Job Summary


  • Web Content Management
  • Direct Marketing (Newsletter Management)
  • Social Media and Community Management
  • Co-Creation and execution of cinema-marketing campaigns, like seasonal promotions and target group events, to offer visitors a unique cinema experience.
  • Ensure articulation of Cineplexx’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
  • Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
  • Coordinate the appearance of all Organization print and electronic materials such as leaflets, posters, use of logo, brochures, etc.

Primary Relationships


  • The position reports to the country’s Marketing Manager
  • This position participates with the Marketing International, Marketing Manager, local Cinema Manager, Programming and other management staff in charting the direction of Cineplexx and ensuring its effective operation.
  • Outside the position coordinates, primarily, with media partner, journalists, cooperation partners and our customers via Web and Social Media


Principle Accountabilities

Digital Marketing:

Content Management for WEB:

  • Maintaining and updating information on the organisation's website in the (Web CMS), such as movies, price winning games, events, happenings, photos, backgrounds, trailers etc.
  • Prepare content for the website
  • Prepare photos and trailers for the website
Direct Mailings | Newsletter Management:

  • Prepare content for direct mailings for different topics and activities (Target Group Events, Alternative Content, etc.)
  • Send newsletters to database via newsletter software
  • Prepare newsletters that are send out to every member registered to it
  • Prepare daily lists with names of free ticket winners (optional)
Social Media (Facebook, Instagram, TikTok, Youtube & Other Channels):

  • Localize Social Media strategy
  • Provide proactively creative ideas for content and applications
  • Responsible for operative community management; publishing content daily
  • Preparing content for all social media platforms
  • Research for suitable stories, photos, cover photos, quotes about films
  • Intensive communication with social media community
  • Provide customer support on all Social Media channels

Marketing general:


  • Support on organizing seasonal and special promotions and cooperation;
  • Coordination of marketing activities and policies with the purpose to promote products and services;
  • Coordination of tactical levels with the other functions of the Organization (Cinema Manager, Marketing International and Programming);
  • Contribute in increasing and promoting Cineplexx’s Events & Loyalty-Programme (LN, MN, FD, CBC, FFC, etc.);
  • Preparing and supervising the production of publicity brochures, hand-outs, direct mail leaflets, promotional videos, photographs, films and multimedia programs;
  • Local administration of international projects (translations, check-ups and testing);
  • Market observation and reporting of new circumstances to reports;
  • Overseeing that all customer inquiries and requests are appropriately responded to in a timely manner;

PR:


  • Coordinating and (if agreed) answering inquiries from media, individuals, and other organisations, often via telephone and email
  • Researching, writing and (if agreed) distributing press releases to targeted media with brief information on new movies, Cineplexx’s activities, premieres, and their timings
  • Collecting and analysing media coverage
  • Embrace Brand identity; broaden awareness of its values and priorities; and increase the positive visibility upon every opportunity
  • Create and maintain media, individual or influencer contact lists
  • PR work for Cineplexx’s events (LN, MN, FD etc.)



Skills & Competencies


  • Relevant qualifications and workplace based experience in Marketing and/or Communications.
  • Knowledge of the local market and media as well as experience in working with media.
  • Experience in implementing marketing plans and tactical publishing schedules to achieve specific aims and objectives.
  • Excellent verbal and written communication skills and experience in social media management, writing texts and articles for a range of audiences.
  • Strong time management skills with proven ability to manage several projects at once, to prioritise work and to work under pressure to meet tight timeframes.
  • Computer literate with demonstrated experience in generic computer packages such as Microsoft Office as well as databases, CMS platforms and Facebook Business platform.
  • Photoshop experience is an advantage.
  • Highly interested in social and new media.
  • Excellent social skills and ability to work in a team
  • Precise and accurate

If you think that you are the right person for our team in Tirana, please send your CV until 25.07.2021 in english with a picture to: kinema@cineplexx.al
 


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