Tirane, ofroj vend pune PR & Marketing Senior Specialist
Marketing & PR Senior Specialist
| Opened on: | 22 April 2021 |
| Valid Until: | 6 May 2021 |
| Company Name | Kredo Finance shpk |
| About us: Description: | Kredo Finance is a Financial Institution providing a scope of financial services in Albania. Based on the proven experience in the industry and Head Quarters in Tirane the company offers since January 2018, consumer finance and microfinance services to private individuals with the most convenient borrowing process for the customer. Kredo Finance has managed to serve until now more than 160,000 customers and currently operates with 56 branches geographically spread in all Albania cities and around 300 staff. Our team consists of financial, IT, and customer care professionals who are experts in their field. The Senior Marketing and PR Specialist is responsible for ensuring the strategic alignment between the organizations goals and the development of marketing as well as PR campaigns and activities to meet those objectives. This role requires a deep understanding of offline and online marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, TV and radio campaigns. The Senior marketing and PR Specialist should have a strong passion for content creation, he/she should be able to write short copy materials for the purpose of marketing campaigns as well as long text inclusive of speeches for the upper management, article for newspaper or blog articles for the website. Furthermore, they will ensure delivery of compelling marketing assets implemented to meet strategic priorities and the tactical needs for promoting Kredo Finance products and services. Marketing assets include such deliverables as promotional material, advertising (print & online) collateral, direct marketing emails, video, photography, etc. The Senior Marketing and PR Specialist should also be able to compile detailed yearly strategy accompanied with proper budget files and ensure the month-to-month correct adaptation of the budget. The Senior Marketing and PR Specialist will report directly to the Chief Marketing Officer (CMO). Strong communication and analytical skills are essential in this position to work well with upper management as well as other companies and third parties related. | |
| Mission: | The Senior Marketing and PR Specialist is responsible for ensuring the strategic alignment between the organizations goals and the development of marketing as well as PR campaigns and activities to meet those objectives. We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth. To be successful in this role, you should be well-organized, have great time management skills and be able to act without guidance. | |
| Outcomes: Task | √ Increase monthly application for New clients at least by 20% each month through marketing activities. √ Increase loans issued for New clients at least by 20% each month. √ Assure that all campaigns are delivered adequately and in time. √ Increase brand awareness with at least 20% each year. √ Increase market share by at least 20% by the end of the year. √ Instil the institution brand in the market as a long-term sustainable and growing business, present as opinion leader in key financial market initiatives, Influencing public opinion or behaviour. √ Create Marketing PR strategy and action plan on annual and monthly basis. √ Conduct market research to find answers about consumer requirements, habits and trends. √ Brainstorm and develop ideas for creative marketing campaigns. √ Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) √ Liaise with external vendors to execute promotional events and campaigns. √ Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. √ Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) √ Create, monitor, and manage Media Plans for new campaigns as necessary. √ Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. √ Undertake individual tasks of a marketing plan as assigned. √ Provide regular media monitoring on daily and monthly basis. √ Foster the share of companys voice in industry and society via different media and communication channels. √ Serve as a first and main contact person for all media queries. √ Write press releases, media announcements, speeches and other PR copy. √ Prepare presentations for media briefings and other meetings. √ Organize and oversee company events such as fairs, open day, seminars, conferences etc. √ Provide effective crisis management solutions in the times of need. √ Suggest effective ways of peaceful resolving any internal or external disputes. √ Conduct research and analyse public opinion. √ Build and maintain targeted media lists, and nurture media relations. √ Build and maintain the company`s stakeholders list. √ Monitor and analyse effectiveness of PR campaigns and communicate insights to management. √ Collaborate with external stakeholders including public affairs offices, consumer organizations, and professional societies. √ Using knowledge of the market and competitors, identify and develop the companys unique selling propositions and differentiators. √ Submit weekly progress reports and ensure data is accurate. √ Ensure that data is accurately entered and managed within the companys CRM or other sales management system. √ Forecast sales targets and ensure they are met by the team. √ Understand the companys goal and purpose to continue to enhance the companys performance. | |
| Competencies: | √ Excellent analytical skills. √ Excellent content creation skills. √ Excellent communication skills verbal and written form. √ Entrepreneurial mindset. √ Able to build strong relationships and networks. √ Flexibility, determination, enthusiasm, and the ability to cope under pressure. √ Excellent self-organization skills, with the ability to work on more than one project at a time. √ Taking initiative and executing it. √ Manage by Outcomes type of person. √ Good general management skills. | |
| Main requirements | √ Bachelors degree in business management, marketing, or related field. √ Experience in sales, marketing, or related field. √ Strong communication skills and IT fluency. √ Ability to manage complex projects and multi-task. √ Excellent organizational skills. √ Ability to flourish with minimal guidance, be proactive, and handle uncertainty. √ Proficient in Word, Excel, Outlook, and PowerPoint. √ Comfortable using a computer for various tasks. | |
| We offer | √ An exciting job within a quickly growing, innovative financial technology company. √ Highly qualified, experienced, and friendly team of colleagues. √ Motivational remuneration package with performance bonuses and health insurance. √ Modern working environment and great technical support. | |
| Application instructions | The company is committed to creating a diverse environment and is proud to be an equal opportunity employer. If you feel you are the right candidate that can build a strong focused company culture please forward your CV and motivation letter to the link above: https://talent.sage.hr/jobs/127d803e-90fa-4804-afae-12a649ccca51 | |
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