Tirane, ofroj vend pune Email Marketing Manager
[h=2]Email Marketing Manager Job Description[/h]The Email marketing manager is responsible for managing the organisation's email marketing campaigns and maximising revenue opportunities from the companies CRM and customer database.
[h=4]Duties of an Email marketing manager include:[/h]
[h=4]Duties of an Email marketing manager include:[/h]
- Managing the companies email campaigns and communicating company brands through email marketing.
- Analysis of current email marketing campaigns and making recommendations for improvement.
- Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
- Carrying out segmentation of the database and implementing remarketing strategies.
- A/B Testing on various email campaigns to establish the most effective.
- MVT Testing on email marketing campaigns.
- Tracking and reporting on email campaigns in order to guide improvements.
- Reporting to the marketing director on sales revenues generated through email marketing campaigns.
- Ensuring all email campaigns comply with current email best practice in the industry.
- Working closely with the Head of CRM to develop a clear CRM strategy.
- Excellent written communication and copywriting skills.
- Degree educated with a minimum of 2.1 in engineering, marketing or mathematics.
- Previous experience as an email marketing manager ideally within a similar industry.
- You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.